Session 3
Session 34:35 to 5:30 PM

Building an AI Center of Excellence

In partnership with Alcamo Marketing

The outcome

Leave with a model for who owns AI in marketing and how to enable the whole team.

Discuss at your table

  1. 11

    Who owns AI enablement for marketing in your organization today, and is it working?

  2. 22

    What is the first agent or workflow you would hand to an AI Center of Excellence, and why?

Capture your answers in your workbook.

On stage

  • Eric Wittlake

    GTM Research Analyst

    ForgeXModerator

  • Kara Alcamo

    CEO and Founder

    Alcamo MarketingPanelist

  • George Sayah

    Global ABM & Field Marketing Operations Manager

    AutodeskPanelist

About this session

Real-world examples from Autodesk and an inside look at building agents, connecting tools and enabling teams to scale AI across marketing.