Session 2
Session 23:25 to 4:20 PM

Modernizing Marketing Measurement and Attribution

In partnership with Integrate

The outcome

Leave with a clear way to connect account engagement to pipeline and revenue.

Discuss at your table

  1. 11

    How does your team show marketing's impact on pipeline today, and where does that story break down?

  2. 22

    What would it take to measure buying groups in your organization next quarter?

Capture your answers in your workbook.

Presenters

  • Eric Wittlake

    GTM Research Analyst

    ForgeXPresenter

  • Mehul Nagrani

    Chief Executive Officer

    IntegratePresenter

About this session

How to operationalize buying groups and connect tactical activity, account engagement, pipeline and revenue in one measurement framework.