Session 1
Session 12:15 to 3:10 PM

The State of AI in B2B Marketing

In partnership with 6sense

The outcome

Know where your team sits on the AI roadmap and the one capability to build next.

Discuss at your table

  1. 11

    Where is AI doing real work on your team today, and where is it still a pilot?

  2. 22

    Which one capability would move your AI roadmap furthest in the next 90 days: data, tooling, governance, adoption or team design?

Capture your answers in your workbook.

Presenters

  • Eric Wittlake

    GTM Research Analyst

    ForgeXPresenter

  • Hannah Jordan

    Director of Growth Marketing

    6sensePresenter

About this session

New ForgeX benchmark data and a roadmap for advancing AI across capabilities, data, tooling, governance, adoption and organizational design.